My Design work.
Mastercard card design.
At petaFuel GmbH, I was responsible for creating the standard designs for the benefits card in compliance with Mastercard guidelines. In addition, I developed individual card designs for new customers on a daily basis, integrating their corporate design and logos. For data protection reasons, this work cannot be shown here.
My projects included the creation of official card designs in coordination with the relevant authorities for the city of Kassel and the Free State of Bavaria - for example, the payment card for refugees in Bavaria.
In-app advertising banner.
I regularly implemented advertising banners for various partners for the VIMpay app. For app-relevant content, I was often able to freely develop and creatively implement the design. For partner campaigns, I created several design proposals based on the supplied CI specifications and individual wishes, which conveyed the brand messages clearly and in a visually appealing way.
Presentation of onboarding processes.
For potential collaborations, I have visually prepared onboarding and app processes and implemented them for presentations - with the aim of presenting the process in an understandable way without any technical effort or upfront costs. I often researched images and CI elements from the respective companies and integrated them into the app visualizations to create mockups that were as authentic as possible. Among others, this resulted in presentations for Sparda Bank and SunExpress (see examples).
Social media.
As part of my training, I was responsible for the design and implementation of social media posts for VIMpay's Instagram account for around a year. In close coordination with our marketing team, I developed visual content, created layouts and prepared the posts in line with the CI in order to strengthen the brand presence and actively involve the community.
Web projects.
During my time at petaFuel GmbH, I was involved in the conception and design of various web projects. In addition to developing layouts and visual concepts, I was also responsible for the technical implementation in WordPress, developing existing pages and helping to design new websites from scratch. The focus was always on a user-friendly structure, an appealing design in line with the respective corporate identity and a clean technical implementation.
